We help marketing and sales teams overcome the disruptive data and technology fragmentation that inhibits insight and forces them to spam their prospects. We do this by injecting Account Intelligence into every step of the buyer journey, wherever our clients interact with customers, and by helping them orchestrate every action across systems and channels - through advertising, account-based experience, and sales motions. You spot opportunities earlier, engage with them more intelligently, and close deals faster. As a company, we're as committed to growing careers as we are to building world-class technology. We invest heavily in people, our culture, and the community around us.

The world's largest and fastest-growing companies such as Accenture, Adobe, DocuSign, and Salesforce rely on Demandbase to drive their Account-Based Marketing strategy and maximize their B2B marketing performance. We pioneered the ABM category nearly a decade ago, and today we lead the category as an indispensable part of the B2B MarTech stack. Our achievements and innovation would not be possible without the driven and collaborative teams here at Demandbase. As a company, we're as committed to growing careers as we are to building world-class technology. We invest heavily in people, our culture, and the community around us, and have continuously been recognized as one of the best places to work in the Bay Area.

The use of AI in B2B marketing can help businesses identify their ideal prospects, convert them into leads, and seamlessly guide them through the sales funnel in a more expedited and efficient manner than is allowed by traditional processes. AI has already become an integral part of modern-day marketing. However, the greatest leaps of AI in marketing have been largely limited to Business-To-Consumer (B2C) operations. That's because AI's basic ability to automate repetitive tasks has found many applications in B2C endeavors, where scale is the biggest challenge. Be it automated mass emailer distribution or chatbot-based customer service, the uses of AI are largely dependent on its ability to handle a high volume and fairly low variety of tasks.

Account-Based Marketing (ABM) is a strategy that's been around for over 100 years, yet only lately has gained the interest of business marketers. In this article, you'll find everything you need to know about Account-Based Marketing and how it can work for your business. So without any further ado, let's get straight into it. For those not familiar with the terms, Account-Based Marketing (ABM) is an approach to marketing that focuses on identifying and prioritizing accounts or contacts within a target market. In most cases, ABM will also involve creating personalized value propositions for each account or contact, building individualized campaigns based around those unique value propositions, and then delivering customized content to each account in order to generate the best possible ROI.

With everything you know about Artificial intelligence now, the image of sentient machines taking over the world and ruling humanity is probably not what comes to mind whenever the subject of AI comes up. You also probably know that its applications are quite simple, and in the things around us such as: entertainment (Netflix), or internet searches (google assistant, Siri), shopping (Amazon, Alibaba), etcetera. Such b2c companies use AI to simplify their operations and make more accurate product recommendations. Others like IBM, are pushing AI's limits further with initiatives like project debater, an AI system that debates humans on topics. But a more practical application for AI in b2b is in marketing.

In September, sales professionals from around the world attended Dreamforce '18. And because we think sales is one of the best jobs in the world, we wanted to highlight Trailblazers in sales throughout our sessions, keynotes, demos, and more. We also got to reunite with our extended customer and partner family, hear about how they're trailblazing in sales, and share updates about how we plan to make sales teams even more productive, intelligent, and successful in the future. Artificial Intelligence (AI) was a key theme at Dreamforce again this year. In our Sales Cloud keynote, "Now Every Sales Team Gets AI," we told a story about how rapid advancements in technology are making it possible for smarter selling to happen anytime, anywhere, and on any channel.

Organizations looking for a significant return on investment (ROI) are shifting their focus from increasing top of the funnel activities to Account-Based Marketing (ABM). The targeted approach to finding, engaging, closing, and growing the accounts that matter, fits into their specific business goals. Fiind's account-based marketing solution is powered by artificial intelligence and machine learning algorithms to give you a 360 view of your customers and prospects. Ensure relevance with dynamic account planning Get the right pitch for each account, based on current and dynamic insights. Fiind enriches the internal data from your CRM with external signals and applies machine learning to identify the best product fit for upsell and cross-sell opportunities.

SAN FRANCISCO – Dec. 13, 2016 – Demandbase, the leader in Account-Based Marketing (ABM), revealed today the results of its Artificial Intelligence (AI) survey, issued in conjunction with Wakefield Research. Overall, the research shows that marketers are excited about the potential AI brings to the world of sales and marketing. While they believe it has the potential to significantly impact the entire industry, there is a clear discrepancy between this enthusiasm and marketers' confidence in how to implement AI into their marketing programs. In fact, 80 percent of all marketing executives believe AI will revolutionize marketing over the next 5 years, but only 26 percent are very confident they understand how AI is used in marketing and only 10 percent of marketers are currently using AI today. Surprisingly, concern with the cost of implementing AI is lower on the list at 42 percent.

"There are too many risks and technical barriers to overcome in trying to stitch together an ABM strategy using disparate technologies that don't use a common data model to follow and measure a business audience throughout the entire funnel and lifecycle," said Chris Golec, CEO of Demandbase. "What's been missing from ABM technology is an integrated platform that makes it easier to implement, execute and grow your ABM efforts seamlessly. I'm confident the new AI-based platform introduced today with fully integrated targeting, engagement and sales conversion solutions will set us apart for many years to come." The Demandbase ABM Platform makes it easy to build target accounts from CRM data, by uploading a pre-existing account list, or by leveraging buyer intent signals generated by the only AI-powered ABM platform that learns from 50 billion B2B interactions every month. Marketers can further segment and manage these audiences by a number of firmographic variables such as industry, size, location and others.

Artificial intelligence will come to the forefront this year in marketing departments across the world. But do marketers really understand what AI is in marketing and how to best implement it in their marketing strategies? A Demandbase and Wakefield Research AI survey asked just these kinds of questions of marketers and found some very interesting results. To understand the results of this survey at a deeper level, I spoke with Aman Naimat, SVP of Technology at Demandbase. Naimat has a very extensive background in data science.